Andaman and Nicobar Island faces a peak influx of tourists the end of year and the beginning of a new year, in the winter months. Every year Andaman and Nicobar Islands celebrate an important annual event in the month of December-January. To add to the already bustling and lively beauty of the islands, the Island Tourism Festival brings its own flavour. The added charm enhances the festive fervour. This festival aims at boosting the tourism attraction for Andamans as the chosen destination when the world sees the maximum movement of tourists from one for the world to the other. This festival is organized by the Andaman and Nicobar Administration, Port Blair. The festival showcases the unique and protected culture and traditions of the archipelago. People from various echelons of the society come together to participate and to make it a beautiful success. Performing arts forms a special attraction of this event apart from other brilliant performances.

This festival attracts participation from people belonging to different religious group and culture. A vivid reflection of the cosmopolitan culture of the region is demonstrated via the exhibitions, dances, songs and various group performances during the days of the festival. Tourists and localites alike enjoy the dances, live performances of tribal songs and dances, magic shows and other performances, shop at the handicrafts stores and take part in adventure sports. The most popular winter sports exhibited and drawing crowds in Island Tourism Festival can be identified as parasailing and boating.

There are a lot of attractions and entertainment options for children as well. They too enjoy this winter extravaganza. The event also draws quite a few entrepreneurs, government agencies and interested personnel from various other fields apart from a huge crowd of tourists and travellers.